's Racist Ad Tumbles Cultural Minefield

On Thursday, The world's largest DNA testing company "" released a video ad with social media criticism cascade. The advertisement, titled "Inseparable" and a Cinematographer, was shot by Gusur, a Gothic moment south of Antiberal Street, calling the white man a black woman's ring and calling it "flee north". They are called "lovers". Upon completion of the video, the 1857 stylistic Canadian wedding certificate will appear and the voice listener calls the viewer to "encourage the lost stories of your family history from the ancestors".

The appearance of the advertisement was earlier this month, but as BuzzFeed reported, it was not to pay attention until the critics began to worry this week in social media. The cases of trafficking during the slavery of the American century have caused insulting sexual intercourse.

In a statement WIRED, the ancestors said that he removed the video from YouTube and was in the process to pull it to the television. "Ancestors are obliged to tell important stories from history history," said the company. "This ad was aimed at presenting one of the history and we appreciate the satisfaction and apology of any crime that can lead to advertisements." The ancestors did not respond to WIRED's questions about the advertisement or demographic look of its 14 million DNA database.

Among the crimes brought by Twitter users were numerous historical violations of the ancestors' work in the 30-second clip – the idea that black women were excluded from slavery by white men. The most mixed race in America has emerged from affection and consent today when the biggest historical reason is rape; That drug addiction was possible in the hereditary states of the institute's extreme power asymmetry; That "North" was certain promised land equal opportunity (spoiler alert, it was not). But there was another fairy tale that the ancestors were selling to replace several tables of spirits that the company could have done in a branch of a family tree planted by transatlantic slave traders.

In the mid-1990s Brigem Young University graduated, the ancestors have been receiving genealogical information for a long time, birth, death and wedding certificates from the census and family photographs. Lehi, Utah-based company claims to upload an average of 2 million search records on its site every day. When the ancestors added DNA testing services in 2012, five years after the start of its main rival, 23andMe, it can catapult the present integrated by its integrated community genealogy enthusiasts, which draws largely to the Mormon Church. And Mormons keep a great record.

But for the descendants of American slaves, it is not easy to find family connections. Slaves & # 39; names often changed when they were sold to new owners or ran. At least millions of rape, which led to the cause of pregnancy. (In fact, the southern states had been accused of raping a white man until 1861). Historical excavation often leads to deadly death.

DNA can hinder the points, but ethnic assessments can burn the water from the pipe as accurate as they have data. And because DNA databases are just as big as African Americans, for European immigrants who have settled in the US. If you're mainly Irish origin, for example, tell the ancestors what Dingle Peninsula is, your distant relatives live, or one of them is 10 in the Cork, who returned home. Ancestors can be divided into 32,000 square miles of island Ireland into 85 different genetic populations. On the whole African continent, the company has only nine packs. Along with such a resolution, African Americans are not able to provide precise sources of the ancestors at this point (although the January update will provide a more detailed look at how African American societies have followed the US after the Civil War).

The recruitment of a more diverse customer base will, of course, facilitate the limits of the restrictions that appear to have been seen. This is part of greater efforts, which the company has recently carried out by African Americans. Earlier this year, he began to record the history of "Channel" 50 million dollars in 1977 Ieses Hints. In February, the festival featured a short film about a documentary film featuring a woman named Mary Wames, who ran in Canada, called "railway links", which was aired by AMC many times throughout the year in Black History. But some critics say that marketing money would be better for people in education, especially for people in color, about the true promise of DNA testing and problems.

"There's a huge informative flaw," says Jina Jeff, a genetics popper and a host of pads that were on Twitter this week Point out Problems with ancestral advertising He found his insensitivity in the ways DNA tests retraumatize the themes of the color is particularly distressing, but says that the ancestors are not alone selling the incomplete picture of what is available for DNA testing. Companies that look at genetic health care for your illness, such as the 23andMe new type 2 diabetes, often do not realize that these calculations are less accurate for African Americans as they are not present in the database. And many testing firms gloss over confidentiality issues that come with having your genetic code continuously in the file. "Instead of answering these difficult questions, these companies push their products to encourage people to give their DNA a naive," says Jeff.

He expressed concern that such violations will eliminate the confidence of DNA technologies and undermine the color themes in genetic research, as well as all our projects of the National Institutes of Health, which will facilitate the need for the majority of the necessary medical care to block the research institution for fuel. Genes are just beginning the secrets of human history along their futures, which are the most sensitive data for DNA. The latter episode shows that companies like Ensemble should still prove that they may trust it.

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