Do you constantly check your phone, even though you do not expect any important messages? Well, your brain is charged. According to the new study, digital dependence may be increased so that the brain will reward new information that seems like money and food.
"The brain, the information is its own reward, up and beyond whether it's beneficial," said Assoc. Professor Mig Husu, a neuroeconomist. "Just as our brains are empty calories from useless food, they can build up information that makes us feel good, but it can not be helpful to call it strange curiosity."
In response to two fundamental questions about curiosity, the Hsu study was used by Functional Magnetic Imaging (FMRI), Psychological Theory, Economic Modeling and Mechanics. First of all, why people are searching for information and secondly, what's the curiosity in the brain?
There are two leading theories about curiosity and functionality. Economists tend to be biased towards the end of the curiosity to help referees get information that can improve the decision. On the other hand, psychologists see curiosity as motivation motivation, which works without any other motivation – just ask questions or dirt in the dirt just to see what is under the soil.
From the perspective of neuroscience, Husu and colleagues have taken into account the curiosity of scanning volunteers' brains that play the game. Each participant played a lottery series where they had the opportunity to pay for winning chances. In some lottery, where the bets were high, this information would be valuable – for example, when Lanchkhuti seemed to be really real. However, in other cases, this information was too small if the lottery bets were low.
For the most part, people who participated in the survey rationalized their economics: they decided to spend money when they helped make them more successful. However, some choices were not rational, economically. For example, participants were aware of high-quality lottery information. In other words, when bets were high, people knew curiosity even when this information was not less about their decision.
Considering that the two sets of behaviors of the behavior should be defined, both economic and psychological models should be defined. In other words, people choose new information in its immediate and beneficial use, as well as the benefit of expecting them to enjoy any benefit.
"Anticipation serves to amplify how good or bad something seems, and anticipate a more pleasant reward which information will show even more valuable," Hsu said in a statement.
The pharmaceutical research has shown that information on the chances of lotteries has been activated by pharmaceutical and pharmaceutical preparatory cortex (VMPC), which are a product of the Dopamine production of food products, money and many drugs. These areas of the brain activated no matter if the information was useful and the person's initial decision was changed or not.
The use of mechanics techniques is called vector recourse for aid, the researchers have shown that the brain is carrying the same normal code as the lottery information for money. According to Hsu, how can a steak dinner or a vacation at a monetary value can also make the hidden secret curiosity of the brain using the same common source that uses abstract awards such as money.
"We can understand the brain and say if someone wants to stream the information and then translate the brain activity into cash," he says.
New findings can be explained by people's tendency to reset digital information or why new statements about new social advertisements are so tasty and irresponsible.
"The reaction of our brain is irresponsible to a pleasant awards, the most important reason why people are sensitive," says Husu. "As a flawless food, this could be a situation where the previously adapted mechanisms have been studied that we have unprecedented access to Roman information.